Highlights

How I’m applying this

I am currently using this theory to find the core of how I can build a second income. It is less about trying to fit my skills into the market as to understanding fundamentally what people are paying for and how I could create something to meet those existing demands. Of course, my own skillset will be important as I create a marketable product or service but I have been thinking about the process in the wrong direction.

Looking forward to exploring this concept more as I believe it is quite powerful when implemented correctly.